AllSets - Ground Zero Marketing

Recognizable Retail Brands

Add an extra boost of recognition to your next promotional campaign with items from fan-favorite retail brands.

What’s hot in retail has always influenced what’s hot in promo. That goes for individual products and the current “it brands” in apparel, drinkware and beyond – and it’s not just about following the crowd that makes these brands special. In fact, three-quarters of end-buyers would have a more favorable view of an advertiser if they were given name-brand promotional apparel instead of a generic product, according to a recent study from ASI Research.

20 oz YETI Rambler

The 20 oz YETI Rambler is ideal for camping aficionados and morning commuters alike. It features a splash-resistant lid and double-wall insulation to keep drinks at the perfect temperature.

Carhartt hoodie

A perfect layer for unpredictable weather, this cotton/poly blend Carhartt hoodie is durable and warm. Great for the construction or manufacturing industries.

full-zip Patagonia vest

Crafted from 100% recycled polyester fleece and Fair Trade Certified, this full-zip Patagonia vest features a sweater-knit face, fleece interior and zippered pockets.

40 oz thermal tumbler

This 40 oz thermal tumbler from growing drinkware brand Owala is double-wall vacuum insulated with a dual-purpose threaded lid and built-in straw. Great for Gen Z-targeted promotions.

Peter Millar performance polo

Transition seamlessly from the workplace to the golf course with a Peter Millar performance polo in a variety of striped patterns. A classic corporate gift.

Stanley Quencher tumbler

Keep drinks cold for hours with a smaller version of the Stanley Quencher tumbler, made from recycled stainless steel and featuring a versatile FlowState lid.

Promotions Planner: Summer Fun

Start presenting ideas to clients for campaigns centered around June observances.

Spring is on the horizon – and that means it’s time to begin planning for summer promo campaigns. In addition to large-scale nationwide observances that kick off summer like Memorial Day and Father’s Day, there’s plenty of more niche reasons to celebrate that could be perfect for the right client. June could be a particularly effective chance to target concert venues for World Music Day, for example. Use these product suggestions from ASI suppliers to jumpstart your June campaign plans.

June 1: National Cancer Survivors Day

This annual observance is meant to provide all cancer survivors with an opportunity to celebrate life and raise awareness about resources, research and legislation affecting cancer patients.

Perfect for: Hospitals, research organizations or companies who support cancer nonprofits can show support for survivors with appropriately colored ribbons or silicone wristbands.

Cancer awareness ribbons

June 9: National Meal Prep Day

Celebrated on June 9 each year, National Meal Prep Day was created to encourage amateur cooks and kitchen pros alike to prepare meals in advance to ensure healthy, balanced eating.

Perfect for: Encourage home cooking and healthy eating as part of a corporate wellness initiative by offering employees meal prep or food storage containers.

Wheat straw lunch box

June 16: World Sea Turtle Day

All six species of sea turtles found in U.S. waters are currently classified as endangered – creating an observance like World Sea Turtle Day, which focuses on highlighting the importance of the animal.

Perfect for: Suggest that ocean conservation nonprofits, nature preserves or zoos host a kids’ event centered on sea turtles, complete with giveaways or prizes.

Turtle stress ball

June 20: World Productivity Day

June normally isn’t when people purchase new planners, but marking World Productivity Day could be a way to recenter your team on goals for the second half of the year.

Perfect for: Recommend that managers or department heads lead a goal-setting session using branded planners or notepads.

A5 leather planner notebook

June 21: World Music Day

Also known as Fête de la Musique, this annual observance was started in France but now is celebrated all over the world to highlight the universal appeal of music.

Perfect for: Free concerts and musical instrument retailers alike will need promo giveaways or merch items to celebrate this observance, whether that’s band tees or mini-microphones.

Mini-microphone

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